Gilda represents the indelible image the public continues to have of Rita to this day. This movie made her the most sought after star in the world. Production on September 7, 1945. Rita had no way of knowing she would forever after remain "Gilda".
Back then there were not as many interviews with the stars on television and in magazines like there are these days, making it more difficult to "get to know" the person behind the persona.
There are many variations of Rita's famous quote about having to live up to this image, but it was something to the effect of, "Every man I've ever known has fallen in love with Gilda and awakened with me."